Wednesday, March 30, 2011

The Joneses (2009)

This is the story of a perfect family. Steve and Kate Jones is moving into a nice neighborhood with their 2 children, Jenn and Mick. Right from the beginning they show off their perfect life to everybody. Only thing is, the Jones family isn't real. Instead they are a group of people hired to sell trends in the suburbans.


As you might have guessed the Jones family can't stay perfect as people just ain't perfect. Steve is new to the job and has a really hard time setting off trends, keeping his sales minimized. Also he is in love with Kate. Their boss is after Kate for choosing a "rookie" for such an important job and she is therefor kinda on the line if Steve doesn't improve. Furthermore all the little things of human nature starts tearing up the perfect picture. For instant Jenn is having an affair with a married man and Mick turns out to be gay. Not even close to the picture of a perfect family.



Generally I find the plot extremely well thought and interesting. It attacks the modern problem of all of us wanting something bigger and better than the people next door. And the fact that we can't afford it doesn't seem to stop us. Therefore the idea of a "showroom-family" actually doesn't seem so far off. And with this kind of story line I feel that you get a good sense of the consequences of this type of society where the material things means everything. And also of how money and lies takes lead and ends up destroying all sense of love and friendship. Just because we can't admit that we are in over our head in dept. 


"well who's acting I love this car"